Public Sentiment Playbook
“With public sentiment, nothing can fail; without it nothing can succeed."
– Abraham Lincoln
Written by: Josh Gilder
Lincoln was right...
I speak with the authority of someone who wrote speeches for the “Great Communicator.”
Ronald Reagan, including the Moscow State University speech, which has been called Reagan’s Gettysburg Address.
You today are building the infrastructure, data centers, for the key technologies of the future.
You have the facts on your side.
Yet the naysayers dominate the narrative with their fears.
Facts are important, but facts alone can’t assuage fears.
Only a vision of hope and inspiration can do that: a vision that speaks to the heart.
What I do...
Working together with you, we can craft a narrative that speaks to what Lincoln called “the better angels of our nature.”
One that speaks in the authentic of voice your venture’s leadership a message that conveys your excitement and confidence in your (ad)venture, piques the public’s curiosity and evokes their pride in being at the forefront of one of the most profound technological revolutions in human history.
The American public is deeply skeptical of their government and corporate leaders.
They’ve had it with AI-generated talking points and companies that blandish them with ads straight from Hallmark Hall of Fame, such as Meta is running.
Instead, you can and you must connect with authenticity. That inspires trust.
My Track Record...
President Reagan, with some help from my colleagues and me, created the narrative that led to America’s victory in the Cold War.
He convinced the naysayers in the Kremlin to permanently lower the Hammer and Sickle flag on Christmas Day 1991.
My work is widely recognized as having played a meaningful role in making that happen. County politicians and civil servants are much easier to deal with than the Soviet Politburo, I assure you.
I have helped multi-billion-dollar companies reshape their narratives and rescued whole product lines from regulatory, legal and media resistance.
This legitimately added billions to those companies’ bottom lines.
Our team includes an international award-winning tech writer who also is the co-founder and director of an enterprise software platform company serving the AI sector.
Change The Narrative...
We have worked for decades at the intersection of politics, industry and media, moving legislation through Congress and State legislatures by turning public resistance into enthusiastic support.
We are not inexpensive because we are the best at what we do.
The ROI we can help create for you dwarfs the investment you would make in us.
If you are interested in taking this opportunity seriously, let’s set up a 30-to-60-minute video conference to let you can ask us all the hard questions.
