LinkedIn Outreach: The Complete Operating Manual (2026)
LinkedIn outreach is the practice of finding the right people on LinkedIn, sending them a message worth answering, and turning the replies into meetings. This manual is the 22 procedures behind it: account setup, lead lists, copy, campaigns, replies and content, each a short do-this-then-that guide rather than an essay.
Who it is for: anyone running LinkedIn outreach or content in Reachium, on day one or year four.
How to use it: find the thing you are about to do in the map below, open that SOP, work down the steps. Nothing here needs reading in order except the first time through.
These are the procedures behind 20,000+ meetings booked for B2B teams running outreach on Reachium, written the way they are actually run. None of it is theory, and every step says where in Reachium it happens.
Last reviewed September 2026.
Three ways to use this manual
Do it yourself. Free, forever. Create your Reachium account and follow along in the app as you read.
Have our team do it. Lists, copy, campaigns, inbox. Book a call
Already a customer. Stuck on one step? Book a support call
How every SOP is built
Six blocks, same order, every time. The headings are named for each SOP's subject, but the shape never changes.
The header tells you what the SOP does, when to run it, and what has to exist first.
The opening checklist stops you running step 1 with a cold account or an empty lead list.
The steps are numbered and short. Each says what to do and where in Reachium to do it.
Do this / not this is the two-column table of what works and the near-identical thing that does not.
Questions people ask answers the three or four things that come up every time.
You are done when is the verifiable end state. All boxes ticked means move on.
The map
# | SOP | Run it when |
|---|---|---|
01 | A new account joins the workspace, or an old one has never sent | |
02 | Before any list exists. The brief everything else inherits | |
03 | LinkedIn Sending Limits 2026: Safe Daily Caps and Ethical Guidelines | Before your first send, and any time volume becomes the question |
04 | How to Generate B2B Leads on LinkedIn: Five Ways to Build a List | At the start of every campaign |
05 | The ICP is defined by role, company shape or behaviour | |
06 | B2B Prospecting Database: Build a LinkedIn Lead List Without a Scrape | Investor ICPs, or you want a list without touching a LinkedIn seat |
07 | The leads already live in Apollo, a CRM or an event list | |
08 | Every connect-flow campaign | |
09 | Every campaign. The message that decides the reply rate | |
10 | After the first message is written, never before | |
11 | The audience is open-profile, or connecting is not worth the wait | |
12 | Any campaign over a few hundred leads | |
13 | What Is LinkedIn Outreach? Campaign Types and Sequences Explained | Before you build anything in the campaign builder |
14 | The list and the copy both exist | |
15 | LinkedIn Campaign Timing: Waits, Working Hours and Daily Limits | During the build, before activation |
16 | Someone replied. The clock is running | |
17 | LinkedIn Outreach Benchmarks: Acceptance and Reply Rates to Expect | Weekly, and before you change anything |
18 | Why Your LinkedIn Outreach Is Not Working, and How to Fix It | A number in 17 came back low |
19 | Content day | |
20 | A post can carry a keyword and a resource | |
21 | Before the funnel in 20 can arm | |
22 | How to Connect LinkedIn Outreach to Your CRM, Slack and Calendar | Leads arrive faster than anyone reads them |
The order, first time through
Run these once, in this order, and the machine exists.
22 when the inbox stops being something one person can hold in their head.
The rules that sit above every SOP
Caps are ceilings, not targets. Sending 25 connection requests every day from a new account is how accounts get restricted. The number you can send is not the number you should send.
Scale with more sender accounts, never with higher per-account limits. A campaign can carry up to 10 senders. That is the volume lever. There is no other one.
Change one variable at a time. Two changes to a campaign at once and you have learned nothing from either.
Name things after the ICP, not the date. "SaaS founders 11-50 US" still tells you what a list is a month later. "Scrape July" does not, and campaign names inherit from list names.
A live campaign cannot be restructured. Step text can be edited; steps cannot be added, removed or reordered once it is running. Get the shape right before activation, because afterwards the only fix is a new campaign.
Nobody activates a campaign except the person who owns it, by explicit decision. Activation is the only irreversible step in the system.
Questions people ask
What is LinkedIn outreach?
LinkedIn outreach is finding the right people on LinkedIn, sending a connection request or message that is worth answering, and following up until they reply or clearly will not. Done at scale it needs a list, a sequence and daily sending limits.
Does LinkedIn outreach still work in 2026?
Yes, at human volumes with relevant copy. What stopped working is spray and pray: generic notes at maximum volume from cold accounts. Tight targeting and a real reason for the message still book meetings.
Where should I start if I have never run outreach?
Define the ICP and offer, then warm up the account, then set the sending limits. Nothing sends during those three, so nothing can go wrong while you learn.
How many connection requests can I send a day?
Twenty-five per account, enforced in the database on Reachium with no override. More volume comes from more sender accounts, never from a higher cap. The full set of limits is in SOP 03.
Do it yourself. Open Reachium
Have our team do it for you. We build the lists, write the copy, run the campaigns and work the inbox. Book a call
Already a customer. Stuck on something? Book a support call
Or run it from Claude. Reachium's MCP puts every step in this manual inside a chat window. Works with any account.
New SOPs get added here as the product changes. Follow Reachium on LinkedIn to catch them.
